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Our use of cookies and other information-gathering technologies

Cookies are small text files placed on your computer (or other electronic device) when you access our Site.

We use cookies and other online tracking devices such as Google Analytics* to collect standard Internet log information and visitor behaviour information. The information is used to:

Keep track of the items stored in your shopping basket and take you through the checkout process

Recognise you whenever you visit this website (this speeds up your access to the site as you do not have to log on each time)

Obtain information about your preferences, online movements and use of the internet

Carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor and/or customer requirements and interests

Target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests

Make your online experience more efficient and enjoyable

Demographic data also may be collected at our Website from third party advertising servers, content servers, or Website analysis agents who provide us with the postcode and area code associated with a visitor's server, along with pages viewed on our Website. We may review the actions of visitors to our website on an aggregate basis to determine customers' preferences. We also complete research on our visitors' demographics, interests, and pages viewed based on the information provided to us during registration, ordering, promotions, from our server log files, from our website analysis agents, or from contests, drawings or surveys. We may use this data to personalise the visitor's experience of our website, to inform our marketing and promotional campaigns, to statistically analyse website use, to improve our product offerings, and to customise our website's content, layout, and services. We receive reports from third party advertising servers, content servers, or website analysis agents that tell us how many adverts were presented and clicked upon and/or what content was served or viewed.

The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer (or other electronic device) such as your IP address, your browser and/or other internet log information, this will not usually identify you personally.

In most cases we will need your consent in order to use cookies on this Website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (e.g to enable you to put items in your shopping basket and use our check-out process).

For further information about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function if you remove cookies from your browser.


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